100% Conflict-free

Diamond Alternative

We only use top-of-the-range lab grown diamond simulants to combat the rising concerns regarding unethical & unfair practices in the diamond mining industry. Moreover, our diamond simulant costs only 1% of the diamond price.



We ensure our artisans work in safe environments and our provided any assistance they need; and to support this cause we manufacture locally to ensure a healthy and happy working atmosphere.


Precious Metals

As our commitment to create a sustainable and ethical jewellery industry, we fixate on maintaining a clean supply chain by primarily using recycled precious metals in our jewellery.

Giving Back

Making an impact

To fulfil our duty as responsible citizens of this world we make sure that at least 10% of the profits from your purchase goes towards a good cause. We donate to credible and vetted Charities only.

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